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PGDM (Marketing) : Post Graduate Diploma in Management (Marketing)Course Structure

The Post Graduate Diploma in Management (Marketing) - PGDM (MKT) - programme is spread over a period of two years and is divided into six terms.

 

PGDM Marketing - First Year Courses

 

The course offered in the first year of PGDM Marketing provide a foundation to balance both the input and output of the curriculum amongst the students and carry 1 credit each. The PGDM Marketing course also paves their way in strengthening their profile for the next year during the time of selecting their major and specialization papers.

 

PGDM First Year:

 

The course in the first year provide equality in understanding and comprehending the basics of disciplines and functions of business management. The core curriculum develops essential skills and knowledge in the areas of Economics, Organization Behavior, Finance and Accounting, Management Control, Marketing, Human Resource Management, Information Systems and Quantitative Methods carrying 1 credit each.

 

Term : 1

S.No
PGDM MKT
Sub Code
Credit
1
Business Communication
BC
1
2
Organizational Behaviour
OB
1
3
Business Statistics
BS
1
4
Marketing Management-I
MM-I
1
5
Financial Accounting for Managers
FAM
1
6
Managerial Economics
ME
1
7
IT for Managers
ITM
1
8
Foreign Language 1
FL-1
NC

 

Term : 2

S.No
PGDM MKT
Sub Code
Credit
1
Decision Science for Managers
DS
1
2
Managerial Communication
MC
1
3
Organizational Design and Development
ODD
1
4
Marketing Management–II
MM-II
1
5
Management Accounting
MA
1
6
Financial Management–I
FM-I
1
7
Management Information System
MIS
1
8
Macro Economics
MAE
1
9
Foreign Language-2
FL-2
NC

 

Term : 3

S.No
PGDM MKT
Sub Code
Credit
1
Operations Management
OM
1
2
Global Business Environment
GBE
1
3
Human Resource Management
HRM
1
4
Research Methodology
RM
1
5
Financial Management-II
FM-II
1
6
Financial Services
FS
1
7
Consumer Behaviour
CB
1
8
E-Business
EB
1

 

PGDM Marketing - Summer internship Programme(SIP)

 

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.

 

PGDM Marketing - Second Year Courses

 

The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.

 

There are seven compulsory courses in each term. The student selects a total of ten elective courses, six from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.

 

Term : 4

S.No
PGDM MKT
Sub Code/Area
Credit
1
Legal Aspects of Busienss
LAB
1
2
Personal Growth Lab
PGL
1
3
Strategic Management
SM
1
4
Sales & Distribution Management
SDM
1
5
ELECTIVE-1A
MKT Major
1
6
ELECTIVE-1B
MKT Major
1
7
ELECTIVE-2A
Minor
1

 

Term : 5

S.No
PGDM MKT
Sub Code/Area
Credit
1
Innovation and Entrepreneurship
INE
1
2
Business Ethics and Corporate Governance
BECG
1
3
Digital Marketing
DM
1
4
ELECTIVE-1A
MKT Major
1
5
ELECTIVE-1B
MKT Major
1
6
ELECTIVE-1C
MKT Major
1
7
ELECTIVE-2A
Minor
1

 

Term : 6

S.No
PGDM MKT
Sub Code/Area
Credit
1
ELECTIVE-1A
MKT Major
1
2
ELECTIVE-2A
Minor
1
3
ELECTIVE-1B
Minor
1

 

** DISSERTATION

 

The second year students undertake a six-month long research project, concurrently with terms V and VI. This is a crucial phase in their programme, as it involves an integration of their theoretical knowledge with the practical world of business. Collection of data through primary research and/or secondary research is an integral component of this project. The students proceed as follows:

 

Selection of project by student in his/her area of specialization

• Submission of Synopsis as a project proposal to the assigned Faculty Guide

• Approval of Synopsis by Faculty Guide

• Execution of the project under close supervision of Faculty Guide, with periodic progress reviews and evaluation

• Submission of detailed Project Report, followed by presentation by the student before a panel consisting of Faculty and external members from industry/ academics.

 

Marketing Electives

 

Electives
Term
Electives
Term
Electives
Term
Product and Brand management
4
Integrated Marketing Communications
5
Customer Relationship Management
6
Rural and Bottom of Pyramid (BOP) marketing
4
Marketing of Services
5
E-tailing and Retailing
6
Marketing Analytics
4
Events & Media Marketing
5
 
 
International Marketing
4
 
 
 
 

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