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One Day Seminar

13 March,2012

Celebrating the Women Power

Asia-Pacific Institute of Management is a premier Business School ranked in A+ category in Delhi region. Established in 1996, a frontrunner in the field of management education, organized a Seminar titled “Celebrating the Women Power” on 13th March, 2012, at its Campus.

More than 150 Women from different areas participated in this Seminar. Mrs. Damyanti Goel, the Mayor of Gaziabad, was the Guest of Honour at the occasion and Ms. Beenu Sehgal, the Vice President-DLF, was the Chief Guest.
Other eminent guests included Mrs. Arpita Bansal, Managing Director, Atelier, Dr. Sunita Gupta, Associate Professor, Delhi University, Ms. Priyanka Gilani, the Managing Editor, Indian Journal of Marketing and many more.
While briefing the objectives of the Seminar, the Vice Chairperson, AIM, Mrs. Anshu Srivastava said “The Women of today is nowhere less than the male counterparts, be it be any area and in order to celebrate this increasing power of the women, AIM has organized this Seminar, saluting all the Women.” She also told that although the Women’s Day is on 8th March,2012 but due to the festival of Holi on the same day this year, this programme was scheduled to be on 13th March,2012.

In her address to the audience, the Mayor of Gaziabad, Mrs Damyanti Goel said “Today women are holding eminent positions in all the sectors: either it be the designation of the President of India or the Chairperson of a leading Political party or being the MD of any leading corporate”. She also added that “We need to remove some evils from our society like Killing of Female feticides, Dowry System, Female harassment etc. and in order to achieve this the young generation has to move ahead and take a pledge to root out these evils and make our country a free place for women to breath in.”

The Question-Answer session comprised many Questions from the students to the eminent Speakers. The Seminar focused on “Women Empowerment: History, Need & Requirements” along with touching some other factors like “Save the Girl Child, Dowry System, etc”

The Chairman Mr. A. K. Srivstava said “The Mission of AIM is not only imparting the management education but also making our students equipped about the learning to live in a civilized society.” He added “The society cannot be imagined without the existence of women as they are the builder of the family and work both”. He explained the significance of celebrating the Women’s Day, to all the students and expected that the seminar, as an outcome will be able to impart the learning about the importance of Women empowerment.
One of the important elements of this Seminar was the honouring of the SOS Mothers at this occasion. SOS is an NGO, where some women take care of the orphan children like their mothers. The SOS Mothers were honoured by the Vice-Chairperson of the institute.

At the end of the Seminar, all other Guests & Speakers were also honouerd and the Vote of Thanks was delivered by the Dean (Academics), AIM, Dr Chetan Bajaj. The programme Directors were Dr. Veena Tiwari & Prof. Charu Bharti.


One Day Workshop
2nd March 2012
Employability in Global Context
AIM Delhi organized  an International Workshop on Employability in Global Context on 2nd March 2012 in the Campus (Auditorium) from 10 AM to 01 PM. The workshop was conducted by senior professors from UK and Sweden. PGDM Students from the institute alongwith faculty members were present for the event.

Workshop organizers, Dr. Vikas Kumar and Saurabh Mittal welcomed the guests and thanked them for sparing their valuable time to interact with the students. The event was inaugurated by Director Prof. Chetan Bajaj and the invited guests Dr. Jakob Svensson Director- Human IT, Karlstad University, Sweden,Prof. Catherine Climes, Director, Career and Employability Centre, University of Northampton, UK and Prof. Rashmi Dravid, Deptt. of Computer Sc., University of Northampton, UK. Prof. Bajaj welcomed the guests to the institute. Dr. JAkob Svensson highlighted the importance of social media and its impact on employability.

Interactive session was held by Prof. Catherine Climes and Prof. Rashmi Dravid, where they highlighted the employability, skills enhancement and the global skills demand of the businesses. The event concluded with Vote of Thanks from Prof. Saurabh Mittal.



Two Day Rural Marketing Summit

23-24 Feb.2012

Rural India in the New Millennium 


Asia-Pacific Institute of Management, New Delhi, India’s one of the leading management institutes, organized a national summit on Rural Marketing  at its campus. Key focus areas of the summit included The Reality of Rural Market, Rural Consumer Behaviour, Marketing Mix for Rural Market, Innovation in Rural Market, The Essence of Rural Marketing. Scholars and specialists from B-Schools and Rural development sectors participated in this National summit. It started on Thursday with inaugural function and concluded in late evening on Friday with valedictory session. The eminent speakers were Mr. Pradeep Kashyap, CEO, MART, Mr. Rajat Iyer, Sarthak Development and Business Solutions, Mr. Debashis Das, GM- Mother Dairy, Kalpana Kaul Raina, Impact Communications, Mr. Kuldeep Sharma, Coordinator Center of Rural Business BIMTECH, Principal Mentor, Suruchi Consultants, Dr. Sapna Narula, TERI University, Mr. Sanjeev Shukla, Hero BHARAT HeroMoto Corp Ltd, Dr. L K Pandey, Sungro Seeds Ltd. The purpose of this summit was to explore contemporary issues and business factors influencing the present state of finance sector in rural areas across the country.
According to the industry experts, Rural Marketing has tremendous scope for creativity and innovations besides job opportunities and a large number management and other professional students have evinced their inclination to serve this emerging sector.

In his message Mr. AK Srivastava, Chairman, Asia-Pacific Institute of Management said “Go Rural” is the well-known slogan used by marketers as rural areas achieve great importance due to reasons like increasing disposable income, better media reach, the saturated urban market etc.” “Purchasing power in rural communities has increased drastically in past few decades and the growing consumerism in rural area has created high consumption demand for very urban products. However, marketing of brands in rural markets requires special measures and techniques which though used in urban markets cannot be applied in the rural scenario.” He added.

Ms. Piali Haldar, Assistant Professor, Asia-Pacific Institute of Management, the Convenor of the Summit said “The students were very enthusiastic to learn the different facets of Rural Marketing opportunities in rural sector. The complete enlightening programme was a comprehensive two day long capsule about marketing in rural section.”



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