Workshop organizers, Dr. Vikas Kumar and Saurabh Mittal welcomed the guests and thanked them for sparing their valuable time to interact with the students. The event was inaugurated by Director Prof. Chetan Bajaj and the invited guests Dr. Jakob Svensson Director- Human IT, Karlstad University, Sweden,Prof. Catherine Climes, Director, Career and Employability Centre, University of Northampton, UK and Prof. Rashmi Dravid, Deptt. of Computer Sc., University of Northampton, UK. Prof. Bajaj welcomed the guests to the institute. Dr. JAkob Svensson highlighted the importance of social media and its impact on employability.

Interactive session was held by Prof. Catherine Climes and Prof. Rashmi Dravid, where they highlighted the employability, skills enhancement and the global skills demand of the businesses. The event concluded with Vote of Thanks from Prof. Saurabh Mittal.

Two Day Rural Marketing Summit

23-24 Feb.2012

Rural India in the New Millennium 

Asia-Pacific Institute of Management, New Delhi, India’s one of the leading management institutes, organized a national summit on Rural Marketing  at its campus. Key focus areas of the summit included The Reality of Rural Market, Rural Consumer Behaviour, Marketing Mix for Rural Market, Innovation in Rural Market, The Essence of Rural Marketing. Scholars and specialists from B-Schools and Rural development sectors participated in this National summit. It started on Thursday with inaugural function and concluded in late evening on Friday with valedictory session. The eminent speakers were Mr. Pradeep Kashyap, CEO, MART, Mr. Rajat Iyer, Sarthak Development and Business Solutions, Mr. Debashis Das, GM- Mother Dairy, Kalpana Kaul Raina, Impact Communications, Mr. Kuldeep Sharma, Coordinator Center of Rural Business BIMTECH, Principal Mentor, Suruchi Consultants, Dr. Sapna Narula, TERI University, Mr. Sanjeev Shukla, Hero BHARAT HeroMoto Corp Ltd, Dr. L K Pandey, Sungro Seeds Ltd. The purpose of this summit was to explore contemporary issues and business factors influencing the present state of finance sector in rural areas across the country.
According to the industry experts, Rural Marketing has tremendous scope for creativity and innovations besides job opportunities and a large number management and other professional students have evinced their inclination to serve this emerging sector.

In his message Mr. AK Srivastava, Chairman, Asia-Pacific Institute of Management said “Go Rural” is the well-known slogan used by marketers as rural areas achieve great importance due to reasons like increasing disposable income, better media reach, the saturated urban market etc.” “Purchasing power in rural communities has increased drastically in past few decades and the growing consumerism in rural area has created high consumption demand for very urban products. However, marketing of brands in rural markets requires special measures and techniques which though used in urban markets cannot be applied in the rural scenario.” He added.

Ms. Piali Haldar, Assistant Professor, Asia-Pacific Institute of Management, the Convenor of the Summit said “The students were very enthusiastic to learn the different facets of Rural Marketing opportunities in rural sector. The complete enlightening programme was a comprehensive two day long capsule about marketing in rural section.”