Proficiency in English communication has now become imperative for achieving professional success. However, the needs and requirements of the work place have to be understood well, for training the students in a right direction. The present  book  is a good attempt in teaching business English as it covers the very relevant and so far neglected areas of communication like ‘Intercultural communication’ and ‘Gender sensitivity’. This book is a good blend of the traditional and modern work in this field. It touches upon most of the aspects of communication without becoming verbose and monotonous. The book has been penned keeping in view the undergraduate commerce students of Delhi University, but its coverage is very comprehensive and can prove useful for any learner of business English.

The initial chapters of the first unit are devoted to defining communication, its process and importance. Thereafter verbal and non-verbal communication is explained and the various types of communication are defined. After expounding the barriers to communication the book then deals in detail with non verbal communication. This is a good attempt at dealing in brief with the finer nuances of non verbal communication like kinesics, haptics, proxemics and chronemics. ‘Paralanguage’, has also been adequately dwelt upon and explained. The most remarkable and yet concise coverage in the book is the study of culture and cultural variables along with gender sensitivity. This is expounded in the second unit. The attempt to define culture is praise worthy and then the various components of culture are unfolded and explained. Authors then deal with ethnocentrism, stereotyping and corporate culture going into the details of various features of corporate culture. Then they shift their focus to explain through examples the cultural variables. The chapter on gender sensitivity is a fine attempt to explore and understand this delicate area.

 In the third unit, authors deal with the traditional principles of communication by explaining the 7C’s of communication and then move on to the routine areas of business correspondence. The fourth unit on E- correspondence again offers a good exploratory and yet brief survey of new fields like internet, network, and intranet. It further defines the new features of this field like blog, video conferencing and newsgroups. In this area “Twelve golden rules for effective E-mails” is a sound attempt at capturing the essence of good communication. “Netiquette” is also defined and explained in an effective manner. Authors then try to cover the different dimensions of E-commerce including areas like government regulations etc. thereafter they move on to telecom technology and touch upon areas like “cell phones”, “SMS” and “smart phones” etc.

The fifth unit of the book starts by giving tips on developing telephone skills and moves on to the very vital area of formulating strategy to prepare for interviews. Useful tips for interviewer as well as interviewee are an interesting feature of this book. Negotiation process and tactics are also given due weight-age and explained at length. Thereafter the “Presentation Skills” are briefly enumerated and analyzed. Towards the end, the authors cover the twin topics of proposal writing and report writing. Some specimen reports have been given to explain this concept in detail.

 The book in overall is a good attempt to cover all dimensions of communication. An interesting feature of this book is that all aspects are specified in a short, crisp and measured way. The coverage of topics is satisfactory and in some areas the exposition is remarkable. The book has immense use for young learners as well as academicians.

Ambika Sharma

New Delhi Institute of Management, New Delhi