Madhurima Deb1 and Kavita Chavali2

Alliance Business School, No. 2 &3, II Cross, 36 Main, Dollars Scheme, BTM 1st Stage, Bangalore – 560068, Karnataka, India
1E-mail:, 2E-mail:


The present study aims at evaluating the gender differences in investment decisions. The study is exploratory in nature. Stratified random sampling was employed to conduct the study where the respondents in the sample were divided into strata based on gender. The randomness was decided on the basis of every entrant to the bank with the motive of investment. The study was conducted using questionnaire prepared with the help of experts. Data was analyzed using bar-diagram and chi-square test was employed for hypotheses testing. Finding of the study reveals that there exists significant difference between male and female investors with regard to making financial decisions.
Keywords: Investment, Risk, Diversification, ROI