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A Winning Brand Story by Mr Vineet Taneja

Guest lecture on " A Winning Brand Story" by Mr. Vineet Taneja, Chief Executive Officer, Micromax Informatics Limited.

Marketing Department at Asia-Pacific Institute of Management, New Delhi, conducted a guest lecture on  " A Winning Brand Story" on 22nd of August, 2015. The lecture was delivered by Mr Vineet Taneja, CEO, Micromax Informatics Ltd. (MICROMAX). He has given the insights of Telecom Industry and its growth in the coming years ahead.

Acknowledged for his vast experience of more than 25 years in the industry, Mr Taneja served as the Operations Director, South India and Sri Lanka at Bharti Airtel, where he played a crucial role in managing all lines of business, including Mobile, Fixed Line Voice, DSL and DTH (Digital TV). Credited with successfully leading the launch of 3G and driving the data and devices business for Airtel in its key geographies, Vineet also led the growth of Bharti Airtel’s business in Sri Lanka. Prior to Airtel, Vineet spent over 5 years with Nokia India leading its smartphone business and then as its Chief Marketing Officer. He played a key role in establishing Nokia as a clear leader across segments and making it India’s “Most Trusted brand”.

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