In today's competitive world where competition is at its peak, customers are no more emotionally driven and flooded with products from every sphere of the world, marketing as a practice has emerged as the most important activity and has got due importance by the corporates. After globalization, most of the ...

Lesson #1 Collecting your visitors' email addresses should be one of your top priorities. Start collecting email addresses the moment you put your site up. Developing a list of targeted potential customers is an absolute must. Although publishing an ezine is usually the best route to go, it is not a necessity. You can use your list to ...

Marketing is perhaps the core function of all business. The concept of marketing is undergoing rapid changes. Distances do not matter any more, thanks to the explosive growth in information, communication and transportation technologies. Faced with tough global competition, success will come only to those organizations who keep abreast with ...

ICT for Nation Building Shyamanuja das & Onkar Sharma Wednesday, January 18, 2012 Use of ICT for development is not a new idea. While the instances of ICT being deployed for improving public services is as old as ICT itself, of late, there have been a lot of coordinated global efforts around this. ...