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Guest Lecture at AIM - Distribution in Rural Marketing

Nikhil Sharma, Partner at MART (which has emerged as India’s leading rural marketing consultancy organization. MART’s clients include HLL, Colgate, Horlicks, Dabur, Marico, Airtel, Intel, British Petroleum and many other well-known companies.) - delivered a guest lecture at Asia Pacific Institute of Management, New Delhi on 29th Jan., 2015, on "Distribution in Rural Marketing".

It is for sure that the onset of the dot net age in the 00’s provided for the infrastructure needs of urban environments. The onset of the digital agewas limited to providing for the infrastructural needs of the urban settings only up till recently. But today, some agencies are taking the bold step and are re-locating to various barn and farm steading conversions. Still, there are challenges including lack of phone reception, longer and more complex transportation time, poor internet speeds and off course, the countryside isn’t incentivising digital business’s like the cities are. But now the scenario is changing and it is becoming more conducive to operate in rural areas.
There is now appearing to be an obvious shift in the perception of rural marketing firms. Asia-Pacific Institute of Management appreciates, promotes and supports such efforts by organizing such guest lectures at the management institute for MBA and PGDM students. Check the images…

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