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The twenty-first century has seen a total transformation in the way business is done. The revolution in
communications, information technology and transportation has shrunk the world. The market is global, boundaries have opened up and
competition is worldwide. The services sector is growing at a tremendous rate. Marketing approaches are under continuous review. To survive and grow, organizations need to stay abreast of the latest strategies and techniques. They are hard pressed to find people who have the
right conceptual foundations, analytical skills and application abilities to help them attain and maintain the crucial competitive edge –
marketing managers who can lead from the front.
The Executive Post Graduate Diploma in Management (Marketing) programme has been designed to
fulfill this vital need. The programme takes a holistic approach, helping to create complete managers, who can balance the needs of various stakeholders – customers, owners and society at large. The advantage is that the students can continue with their work / other activities
without quitting their jobs, and pursue the course in their personal time.
Marketing is perhaps the core function of business and demand for marketing experts grows at ever
increasing rates. Whether in domestic or global markets, whether dealing with physical products or services, there are so many special
areas with urgent need for qualified managers. E-marketing, Retail, Rural Marketing are but a few of the emerging areas. The marketing
function itself offers many career choices, be it in planning, communication, selling, customer relationship management, distribution and
supply chain management, marketing research, etc. The rewards are substantial and career growth is rapid - limited only by individual
ambition and efforts.
• A recognized bachelor’s degree in any discipline of minimum 3 years
duration
• Minimum 2 years work experience
This programme is meant for those who want to acquire
professional qualifica- tions on a part-time basis, for building a fast track career in marketing management. It is ideally suited for
executives, entre- preneurs and self-employed professionals.
Past Academic RecordWritten TestPersonal Interview
