Guest Lecture at Asia-Pacific Institute of managementby Headlines Today
NazdaHussain, DGM - Ad Sales, Headlines today, delivered a guest lecture at Asia-Pacific Institute of management, New Delhi, on 11th March, 2015, on "Media Marketing".
The guest lecture on Media Marketing covered very relevant topics like media planning and media buying. The guest lecture at the top management institute in Delhi-NCR explained how effective media plans don't happen by accident. The best media marketing plans originate from employing a disciplined approach to the complete media marketing process. This media marketing process includes media planning, negotiating rates and on top of everything "added-value". It also includes thorough auditing of both the media plan’s execution and results. And then, it takes regular tweaking in the form ofre-evaluating the media strategy to address opportunities and challenges for improvement. The complete profess is referred to as the process of "Media Marketing”.
The guest lecture was very interesting for the budding managers at the management institute. Asia-pacific Institute of Management, New Delhi is known for its efforts to keep its PGDM students abreast of the world of business and management.
Check the pictures from an interesting lecture on a very relevant topic!