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Guest Lecture at AIM by IBM Research India

Mr.KuntalDey, Sr. Researcher & Manager, IBM Research India, New Delhi, - delivered a guest lecture at Asia-Pacific Institute of management on 16th Feb., 2015, on "Digital Marketing".

The guest lecture on "Digital Marketing" covered topics like, Search Engine Optimization and Web Analytics - Design & Development.
In today’sbusiness scenario, a topic like digital marketing is like hot selling cake. The PGDM students at the management institute looked forward to the session with much anticipation and eagerness and even more questions. The crux of the session on “Digital marketing” was to have a High level understanding of Digital marketing, especially in the context of web 2.0.The lecture revealing the reach and innovation behind online marketing campaigns kept the PGDM students awe struck.
The session ended with the Dr.Subash Chandra Nath, Asst. Professor – Marketing, Asia-Pacific Institute of Management extended the vote of thanks on behalf of the AIM fraternity and presented the guest with a token of appreciation. The session on “Digital Marketing” was well received by the students because of a highly rich industry centric perspective on the concepts of Digital Marketing.

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