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Asia-Pacific Institute of Management, New Delhi


Jointly with

IEEE Delhi Section

Organizes
IEEE Distinguished Lecture
By
Ms. Ceila Desmond


(World Class – Telecommunications, Canada)

On

“Trends in the Telecommunication Industry”
 


Time: 10:00 hours
Date : May30, 2008

Contact: Prof Vikas Kumar
vikas@asiapacific.edu

Venue: B.B Verma Auditorium
Asia-Pacific Institute of Management,
3 & 4 Institutional Area,
Jasola (Sarita Vihar).
New Delhi - 110025
 
Celia Desmond is President of World Class – Telecommunications, which provides training in management skills in business and telecommunications engineering environments. She was instrumental in creating a Masters Program and a Certificate Program at University of Toronto. She has lectured internationally on programs for success in today’s changing environment. At Stentor Resource Centre Inc. she was instrumental in establishing the Stentor culture and processes, and in obtaining buy-in from the employees to adopt and grow the new organization. She developed and implemented processes for service/product development and for project governance. As Director - Industry Liaison, she was the external technical linkage to the Stentor owner companies, their customers, and the international technical community In various positions at Bell Canada, Celia provided stratgic
direction to corporate planners, ran technology and service trials, standardized equipment, and issued guidelines for the member companies. In Celia's previous line positions, her groups provided technical and project management support to large business clients. She is author of Project Management for Telecommunications Managers, published by Kluwer Academic Publishers (now Springer).

Celia is the 2007 Director and Secretary of IEEE (Institute of Electrical and Electronics Engineers), and she was 2006 IEEE Vice President – Technical Activities. She is also Vice President Membership for IEEE Engineering Management Society. She was 2002-2003 President of IEEE Communications Society. In 2000-2001 Celia was President of IEEE Canada, and she served her second term on the Board of Directors of IEEE as Region 7 Director. She was 1997-1998 Division III Director. She has twice served in the IEEE Audit Committee, including serving as Chair, and actively participated in numerous other TAB, RAB, IEEE and Society committees. She was 2004 Chair of the IEEE Transnational Committee. She is a member of the Board of Directors of the IEEE Canada Foundation where she is the Donations Chair. Celia was awarded the Donald J. McLellan Award for meritorious service to IEEE Communications Society, the Engineering Institute of Canada John B. Sterling Medal in May 2000, and the IEEE Millennium award. She is a Senior Member of IEEE.

She is co-editor of Journal of Communication and Information Systems in Brazil, and on the Advisory Board for New Jersey Institute of Technology Engineering Department. Celia holds a Masters in Electrical Engineering from Carleton University, a B.Sc. in Mathematics & Psychology from Queens University, an Ontario Teaching Certificate and a Project Management Professional (PMP) certification. Celia has taught at three universities, Ryerson School of Business, Stevens Institute of Technology, and University of Toronto.

Abstract of the Talk


This talk is an overview of the present environment of voice, data and multimedia communications industry. Everyone is aware that the communications industry, which includes traffic that is voice, data and other media, grew by leaps and bounds in the 1990’s, providing wonderful opportunities for many business people and entrepreneurs. Then the bottom fell out of the market.

Many companies failed, merged or formed joint ventures. Even amongst these there has been more churn than analysts can follow. Additional uncertainty was, and still is, caused by the evolution of emerging competitive technologies, such as Voice over IP, allowing people to use internet for voice calls, and adding further to the woes of the traditional telephone companies, since the models used for internet rates did not generate the same level of revenue for such calls. It remains to be seen which technologies and which companies will survive. There is also growth in many internet applications.

Engineers and other creative designers are introducing new services almost daily, and many of these are also becoming very popular. However this growth alone cannot sustain the industry, because the revenues produced by these services are low. The internet culture was one of offering free service, with generally low quality, which is diametrically opposed to the telecom culture. Users are showing that they are willing to pay for these services, but this change is slow in coming. Services such as voice over IP and electronic commerce do appear to have a solid future, and these services, along with mobile communications, will help the industry to recover.

The nature of the telecom industry has changed, and will continue to evolve. There are numerous opportunities for people who understand the new types of services, but they must come with the right skills. This talk illustrates the need for strong management skills to accompany the technical skills engineering typically bring to the industry.
   

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