Dr. Meenakshi Kharb is an Associate Professor in Management at Asia Pacific Institute of Management, New Delhi, with over 20 years of experience in teaching, research, and academic leadership. She specializes in Marketing and Management Education, with a strong focus on digital transformation, sustainability, and data-driven decision-making.

Her teaching and research integrate contemporary marketing practices with evolving industry trends such as digital consumer behavior, influencer marketing, and sustainable business strategies. As a Programme Coordinator for the BBA program, she plays a key role in curriculum delivery, student mentoring, and academic administration.

• Marketing Management
• Digital Marketing & Consumer Behavior
• Sustainable Marketing & Data-Driven Decision Making

• Ph.D. in Marketing – Completed in 2016
• MBA in Marketing
• B.Sc. (Computer Science)

0009-0009-2250-6786

• Marketing Management
• Consumer Behavior
• Customer Relationship Management (CRM)
• Integrated Marketing Communication (IMC)
• Sales & Distribution
• Business Communication
• Digital Marketing & Influencer Marketing

Dr. Meenakshi Kharb has over 20 years of teaching experience in higher education.

Subjects Taught:

• Marketing Management
• Sales & Distribution
• Services Marketing
• Customer Relationship Management (CRM)
• Integrated Marketing Communication
• Business Communication

Dr. Kharb has an extensive publication record in Scopus-indexed, ABDC-listed, and peer-reviewed journals, focusing on digital marketing, consumer behavior, and sustainability.

Key Research Contributions:

• Digital coupon adoption and consumer behavior (2025)
• Consumer purchase behavior in branded footwear (2025)
• Impact of social media on youth buying patterns (Scopus, 2024)
• Data-driven decision-making in HR and digital transformation (ABDC, 2024)
• Sustainable marketing and NEP 2020 (ABDC, 2024)
• Consumer attitudes toward sustainable and herbal products (2023–2024)
• Influencer marketing and “Vocal for Local” initiatives (2023)
• Multiple studies on internet banking adoption, trust, and risk factors

Her research consistently bridges marketing analytics, digital ecosystems, and sustainability-driven consumer insights.

• Best Teaching Pedagogy Award – Marketing 4.0
  Presidency University (2021)
  (For experiential learning in modern marketing education)

• Innovation Ambassador Certification (Level 1, 2 & 3) – 2024–25

• Life Member – Council for Teacher Professional Development (CTPD)

• Programme Coordinator – BBA Program
• Academic planning, curriculum delivery, and student mentoring

• Digital Consumer Behavior
• Influencer Marketing & Social Media Impact
• Sustainable Marketing Practices
• Data-Driven Decision Making in Business

• Google Scholar: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Dr+Meenakshi+Kharb
• ORCID iD: https://orcid.org/0009-0009-2250-6786
• LinkedIn: https://www.linkedin.com/in/dr-meenakshi-kharb-a4209a366

With two decades of academic excellence and a strong focus on modern marketing trends, Dr. Meenakshi Kharb equips students with the strategic, analytical, and practical skills needed to succeed in today’s dynamic and digital-first business environment.