Dec
22

Life at AIM: A Unique & Fulfilling Experience

Asia Pacific Institute of Management is considered as one of the top PGDM colleges in Delhi/NCR for its competitive and globally exposed curriculum, academic skills, right guidance, various facilities, impeccable infrastructure etc. We offer global exposure to all the students with 100% placement assistance with the aim to widen your horizons.  The incentive we offer…

By admin | Events and News
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Dec
21

Top 6 Professional Courses for a Stable Future

Education and right aptitude are necessary for succeeding in every given field. The generation today wants an exponentially growing career and future from the word go and have less patience than the previous generations. But with the various courses and opportunities lying ahead, their aims and paths have become much clearer than before. The only…

By admin | Events and News
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Oct
14

21 Digital Marketing Trends in 2021

It is said in Today walks tomorrow; these innovative digital marketing trends are among the top priorities for most business owners in 2021. Twenty one digital marketing trends in 2021 will help your business not just survive, but thrive in this age of innovation. Let’s discuss the following Digital Marketing trends-  1) Artificial Intelligence AI In…

By admin | Events and News
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Oct
07

5G Mindset in 5G Era

21st century most talked about advanced technology facilitator 5G & Currently we in the 4G era are on threshold and waiting for the 5G ecosystem to take off in a couple of years. Blazing fast wireless 5G networks are already beginning to pop up in a few major metropolitan areas in the U.S. and across…

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Oct
06

The MRTP Act to the Competition Act – M&A Strategies of Indian Business Groups Continues

The Monopolies and Restrictive Trade Practices (MRTP) Act was passed in 1969. While this Act was being introduced, it’s one of the objective was to restrict the concentration of economic power in the hands of a few business groups/ houses. This Act was effective till the year 2002 when the Competition Act was passed. The…

By admin | Events and News
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Oct
06

Healthcare Expenditure and Economic Growth: How Important is the Partnership?

By: Dr Salim Bagadeem, Dean, Faculty of Business Studies, Saudi Arabia Dr. Moid U Ahmad, Faculty, Asia Pacific Institute of Management,India ABSTRACT: An understanding of the relationship between economic variables and healthcare variables enables a better policy framework for a country. This study focuses on Gross Domestic Product (GDP), healthcare expenditures (HCE) and Out of…

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Sep
28

Consumerism is the Shame on Marketing

Consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent years than ever before. All overworld, the consumers are organizing themselves for the protection of their interests. Such a move to better the protection offered to consumers is called ‘Consumerism’. It is now viewed as a…

By admin | General
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Mar
13

It is not the ‘Share of wallet’ anymore rather the ‘Share of heart’ that is going to matter. Thoughts on Cause marketing -the future of marketing

In the age of growing completion, increasing customer knowledge, technological disruption and information overload, it is becoming increasingly difficult for companies to differentiate solely on the basis of traditional marketing tools such as price etc. Also, in the wake of growing scepticism towards the multinationals and the rise of scams be it Satyam, Enron, WorldCom…

By admin | Uncategorized
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Mar
13

Self-Development – Whose Responsibility is it?

Should change and development go hand-in-hand? While change is dynamic and not in our control, development is. Here, it refers to self-development. Sitting down and brooding over the change, will not be of any help to an MBA student. Rather, it is important to take charge of one’s self-development, sooner the better. In this world…

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Mar
13

The world is Changing for Better with Big Data

There are different perspectives and ways in which we define or understand ‘Big data’. Here are two of my favourite explanations apart from the standard “5Vs”. When the legacy tools are not able to manage and process data, it is Big Data. And on a lighter note, when data itself becomes part of the problem,…

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