4-Day Orientation-cum-Industry Connect Programme Asia Pacific Institute of Management, New Delhi

Top 12 Frequently Asked Marketing Interview Questions Answers

Job interviews can be stressful. Of course, landing the right job could define your career. However, my take is that an interview should not be an interrogation. I take an interview as two-way communication, the objective of which is to find out how fit you are for a role.

Having said that, I don’t want to take away the need for preparing for an interview. While I am not suggesting canned answers as they are annoying and imply that you disrespect the job position, there is no harm in having an idea about how to answer a question.

Here are 12 frequently asked Marketing interview questions and an idea about how to answer them:

  1. Tell me something about yourself? Or introduce yourself.

This is a marketing question! It’s about your marketing and gives you the chance to summarize who you are, what you can offer, and how you are different from the crowd. 

8 out of 10 times, your interview will begin with this question. If you play your cards right, it can set the tone for your interview.

2. What is marketing? Or Define Marketing?

This is a no-brainer. The objective is to check your knowledge of marketing. I have seen people getting lost between Marketing and Sales. Don’t make that mistake. The answer should be comprehensive and crisp. What is marketing, what is its scope, and what it is not?

3. What is the difference between Marketing and Selling?

As I already stated, Marketing and Selling are two different aspects, and you should be clear about that. Selling is a subset of Marketing. The scope of Marketing is much broader than that of selling.

4. What are the 4Ps of Marketing?

This is basic of Marketing. The concept of 4 Ps dissects the marketing between Product, Price, Promotion, and Place.

5. What are the 7Ps of Marketing?

Modern marketing includes the 7Ps of marketing. With the advent of service marketing; 3 more dimensions have become relevant to 4ps of marketing. These 3 Ps are People, Processes, and Physical-evidence.

6. What is the Product Life Cycle(PLC)

Just like humans, products also go through a cycle.

As a human is born, a product is introduced to the market.

As a human goes through puberty, a product grows into the market.

As a human achieves manhood or womanhood, a product reaches maturity.

As a human age; a product decline and finally exist the market.

Pretty simple. Huh!

7. Why did you choose marketing?

By asking this question, the interviewer wants to check your motivation to be into marketing. Are you driven into marketing or pushed into choosing the marketing? Be honest and tell the truth as an interviewer can see through if you bluff.

8. What is branding?

A very common question. Branding is not the logo, the name, or the slogan of a company. It is the image of a product in the mind of your customer. Branding is a deep subject. A textbook definition may get you passing grade but may not land you to a good job. I suggest developing your understanding around the subject and add case studies to you answer. It will help.

9. What is niche marketing?

Many companies have developed a niche that they want to guard against the competition. Niche marketing deals with promoting and selling products or services to a well-defined customer segment or market.

10. What is the difference between B2B and B2C marketing?

The approach to marketing to a business customer is way different than marketing to a retail customer.

The triggers for business customers are different as they purchase based on logic, applications, and profit. Whereas, a retail customer mostly buys on emotions.

11. What is digital marketing?

The thing that has changed marketing most in recent years is technology. It has challenged and changes many rules of marketing. Digital Marketing is what you get when technology meets marketing. According to Wikipedia-“Digital Marketing is the marketing of products or services using digital technologies on the internet, through mobile apps, display advertising or any other digital medium. But the impact is large. You should answer this question in its entirety. Besides defining Digital Marketing, talk about possibilities, opportunities, and challenges to impress the interviewer.     

12. What is the marketing mix?

Simple question; straight answer. There is no need to be creative.

These are few of the top questions asked in interviews. As a rule of thumb; answer anything related to marketing; straightforward. However, to make your answers more comprehensive always gives examples, or refer to case studies.

Don’t tell them what you know; show them what you can do.

Best of Luck.