DR. PINAKI DASGUPTA

Specialization: Marketing
Email pinaki@imi.edu

Account Executive at DDB Needham Mudra (May 1993-December 1994)

Account Head at Rediffusion DY&R (January 1995 - October 1998), New Delhi, handling clients like Bharti Cellular (Airtel), Canon Cameras, U.P. Tourism

Assistant Professor, NIILM (November 1998-June 2000) (Marketing Area)

Assistant Professor, Indian Institute of Foreign Trade (July 2000-May 2004) (Marketing Area)

Associate Professor, Indian Institute of Foreign Trade (May 2004-June 2014 (Marketing Area)

Professor, International Management Institute (June 2014 onwards)


Teaching Interest:
Brand Management, Consumer Behaviour, International Business, Digital Marketing and Rural Marketing


Research interests:
Functional Area: Marketing Strategy, Consumer Behaviour, International Business, Country-Market Competitiveness

Domain Area: Technology (Start-ups) (Auto Component, Textiles), Wine & Spirits, Beer, Handicrafts, SME (Start-ups), Telecom and Pharmaceuticals

Country market focus: India, Africa (Tanzania, Kenya, Rwanda, Uganda, particularly)