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Faculty Dr. Ritika Gauba

Dr. Ritika Gauba
Assistant Professor - Marketing Management

Profile Overview

Dr Ritika Gauba is an Assistant Professor in the area of Marketing. She has done her Masters in Business Administration from the University of Lucknow and her Doctorate in Management from Uttrakhand Technical University, Dehradun. She is UGC Net qualified and has done a certification course on 'Marketing Management' from the National Programme on Technology Enhanced Learning (NPTEL) by IIT Kanpur & MHRD in which she stood among the top 5 students in India.

Research and Publication

Dr Ritika has published and presented research papers in various national and international journals and conferences including IIM- Indore, IIT- Roorkee, IMT -Ghaziabad, IBS Hyderabad etc. She has been co-editor of the book 'Retailing in India - only Business or beyond', published by Excel Publications. She was the member of the editorial board for both, the college magazine and news letter, in her previous work places. She has compered and organized a number of events for various management bodies like- All India Management Association (AIMA), Lucknow Management Association (LMA) and National HRD Network. She has also been a management trainer for various government organizations like Electricity Training Institute, SGPGI Lucknow, Army Training Institute and Institute of Corporative Management.

Areas of Interest


Dr Ritika Gauba has an experience of more than 10 years in the teaching industry. Prior to this, she worked as a Relationship Manager in Centurion Bank of Punjab (now HDFC Bank).

Achievement & Awards

All India Rank holder in the final examinations conducted by the Institute of Cost and Works Accountants of India.