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Faculty Dr. Vishal Shukla

Dr. Vishal Shukla
Assistant Professor - Marketing

Profile Overview

  1. An expertise of Marketing Research and Analytics
  2. Proficient in Conducting training of SPSS tools and Techniques (Advanced Level)
  3. Research-oriented approach in teaching
  4. Have Administrative capabilities pertaining to Institution building
  5. Have a rich experience of global education standards while conducting online classes for a few of the students from the U.S. and European universities
  6. Hard working professional with aim to cater quality education
  7. Learning and sharing attitude in knowledge

Research and Publication


International Journals

  1. Shukla, V. (in press). Electric Vehicles in India: Current Trends and Future Forecasts. International Journal of Electric and Hybrid Vehicles(Scopus and ESCI Indexed)
  2. Mohammed, A.S., Shukla, V., &Pandey, A.C.(in press). Enhancing Sentiment Analysis using Enhanced Whale Optimization Algorithm. International Journal of Intelligent Information and Database Systems (Indexed in Scopus and ACM Digital Library)
  3. Shukla, V., Srivastava, P.K., Kumar, P.,& Kumar, Y. (2019). Apparel Retail Store Choice among Gen Y Consumers: Importance-Performance Analysis. Asian-African Journal of Economics and Econometrics, 19(2), pp. 209-217(Listed in ABDC ‘C’ Category)
  4. Pandey, A. C., Rajpoot, D. S., Saraswat, M., &Shukla, V. (2017). Twitter sentiment analysis using hybrid cuckoo search method. Information Processing & Management, 53(4), pp. 764-779.(Scopus and SSCI indexed, IF= 2.391, listed in Category ‘B’ of ABDC List)
  5. Shukla, V., Mohammed, A. S., &Pandey, A. C. (2019). Enhancing Sentiment Analysis using Enhanced Whale Optimization Algorithm. International Journal of Intelligent Information and Database Systems. (Scopus and SCI indexed) (Accepted for Publication)
  6. Shukla, V., &Kumar, H. (2014). Jugaad to grassroot innovations: understanding the landscape of the informal sector innovations in India. African Journal of Science, Technology, Innovation and Development, 6(1), pp. 13-22.(Scopus indexed and listed in ABDC ‘B’category)
  7. Shukla, V., &Hameed, A. (2016). Lights and purchases: an analytical study of purchase behavior.International Journal of Social Science and Interdisciplinary Research, 5(5), pp. 76-82.
  8. Shukla, V., &Hameed, A. (2016). Customer preferences juxtaposed to the service facilities with respect to credit services. International Journal of Marketing Financial Services and Management Research, 5(5), pp.70-79.
  9. Alam, F., &Shukla, V. (2016). Effective Utilization of Data Mining Techniques for Digital Security. International Journal of Engineering and Computer Science, 5(12), pp. 19274-19282(UGC Listed)


National Journals

  1. Adlakha, A., &Shukla, V. (2014). Impact of Organized Retail Outlets on Unorganized Small Shops and Hawkers in Uttarakhand. Asian Journal of Research in Business Economics and Management, 4(3), pp. 171-187.
  2. Shukla, V. (2013). Indian Rural Market Opportunities and Challenges. Trans Asian Journal of Marketing &ManagementResearch, 2(2), pp. 40-47.
  3. Pathak, V. K., Shukla, V., & Singh, M. (2013). Customers' Perception of ICT Based Services of State Bank of India. Pragyaan Journal of Management 11(1), pp. 18-22
  4. Shukla, V. (2012). Communication Strategies in the Indian Rural Markets: An Effective Way to Tap the Hinterland. Anukriti, 2(3), pp. 265-270
  5. Shukla, V. (2012). Rural ecommercein India: A profitable digital transformation. ShodhDrishti, 3(3), pp. 351-356

Conference Papers

International (held Abroad)

  1. Vishal Shukla&AmitAdlakha (2014). Mapping Flexibility in Retail Strategy: A Study on Opportunities and Challenges for Uttarakhand (Pages: 382393). 7th International Conference on Contemporary Business, Organized by Curtin University, Singapore and IIT-Delhi.Held at Singapore.

National (held in India)

  1. Vishal Shukla (2017). The Effectiveness of Corporate Democracy in India. International Conference on Corporate Governance: Retrospects and Prospects. Organized by Institute of Management Studies, Ghaziabad.
  2. Vishal Shukla, Mitushi Singh and S.K. Dubey (2009). ICT for Rural Development.International Conference on Agripreneurship and Rural Development,Organized by FMS, Banaras Hindu University, Varanasi.
  3. Vishal Shukla, Mitushi Singh and S.K. Dubey (2009). Indian Retail Marketing: Issues and Challenges.International Conference on Marketing and Business Strategy, Organized by IBS- Hyderabad.
  4. Vishal Shukla and S.K. Dubey (2009). Rural e-Commercein India: A Profitable Digital Transformation. 2nd Conference onMarketing to Rural Consumers organized by IIM-Kozhikode.
  5. Vishal Shukla&Biju Varghese (2012). Employability Skills among the budding Professionals: A Case Study of the Management Students of the Kottayam District. Conference on Contemporary Relevance of Mahamana’s Vision and Thought, Organized by FMS-BHU,Varanasi.

Areas of Interest

  1. Conducted a FDP on Data Analysis and SEM Techniques in Behavioral Sciences at IMS, Ghaziabad (May 06-10, 2019).
  2. Conducted a FDP on Advance Research Methodology and Modeling Techniques at IMS, Ghaziabad(May 07-11, 2018).
  3. Worked as a Joint Organizing Secretary of International Conference on Agripreneurship and Rural Development, Organized by FMS-BHU, 2009.
  4. Worked as a Student Coordinator for Training and Placement during M.B.A. 2005-07.
  5. College Captain during the period 1995-96.


  1. Currently working as an Assistant Professor at Asia Pacific Institute of Management (AIM), New Delhi
  2. Worked as an Assistant Professor at Institute of Management Studies, Ghaziabad (July, 2015-Dec 2019)
  3. Worked as an Assistant Professor at IMS-Unison University (formerly Institute of Management Studies), Dehradun. (April, 2013-June, 2015). Taught at both UG (BBA) and PG (MBA) level.
  4. Guided one Ph.D. (Thesis defended successfully and Degree Awarded) and oneisongoing (Submission due).
  5. Worked as an Assistant Professor at SSIMT, Lucknow, taught PGDM Students Marketing Management, Marketing of Services and Marketing Research. Also handled the responsibilities of an Examination Controller. (August, 2012-March, 2013).

Achievement & Awards

  1. Awarded with Silver Medal in Science Competition, National Talent Search Contest (Junior Level), 1993
  2. Won corporate presentation conteston “Technical Trends in Corporate Sector-2006” held at GHS-IMR, Kanpur.
  3. Won paper presentation competitionon “To do Business is not the Business of the Government” held at ICFAI National College, Kanpur.
  4. Conferred with N.C.C.  A –Level Certificate