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PGDM (Marketing) : Post Graduate Diploma in Management (Marketing)Course Structure

PGDM Marketing - Course Structure

 

The Post Graduate Diploma in Management (Marketing) - PGDM (MKT) - programme is spread over a period of two years and is divided into six terms.
 

PGDM Marketing - First Year Courses

 

The course offered in the first year of PGDM Marketing provide a foundation to balance both the input and output of the curriculum amongst the students and carry 1 credit each. The PGDM Marketing course also paves their way in strengthening their profile for the next year during the time of selecting their major and specialization papers.
 
Term I
Term II
Term III  
Managerial Economics
Macro Economics  & Business Policy
Contemporary Business Environment
Business Communication -I
Business Communication -II
Human Resource Management
Statistics for Managers
Management Accounting
Financial Management
Financial Accounting for Managers 
Organizational Behavior- II
Business & Market Research Methods
Organizational Behavior - I
Marketing Management - II 
Legal Aspects of Business
IT For Managers
Decision Management Science
Corporate Strategy-I 
Marketing Management - I
MIS
Operations Management
 
 
Change Mangement & Leadership
 
 
Summer Training Project  
 

PGDM Marketing - Summer internship Programme(SIP)

 

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.
 
PGDM Marketing - Second Year Courses
 
The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.
 
There are two compulsory courses in each term. The student selects a total of twelve elective courses, eight from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.
 
Term IV  (E-Any 3)
Term V  (E-Any 3)
TermVI  (E-Any 2)
Corporate Strategy-II {C}
Business Ethics & Corporate Governance {C}
Retail Management (E)
Entrepreneurship & Management of MSME's {C}
Integrated Marketing Communication (E)
Customer Relationship Management (E)
Consumer Behavior {C}
Sales & Distribution Management (E)
Winter Project(200marks)
Advanced Marketing Research (E)
Service Management (E)
Minor ( Two)
Product & Brand Management (E)
International Marketing (E)
 
B2B Marketing (E)
 Minor I ( One)
 
Rural Marketing (E)
 
 
Minor I ( One)
 
  

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