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PGDM Marketing

Asia-Pacific Institute of Management

PGDM in Marketing Management

AICTE Approved

What is PGDM Marketing?

PGDM Marketing is a marketing management programme with a special focus on the role and importance of marketing in modern businesses. Students learn the inside out of the modern business world, and are groomed to become highly creative and focused marketing professionals.

Why PGDM in Marketing?

Marketing is a broad concept with rich career possibilities. One can avail multiple career opportunities while pursuing a Post Graduate Diploma in Marketing. Some of the career opportunities that open up after the course of PGDM in Marketing can be enumerated as Sales Manager, Brand Manager, Event Manager, Public Relations Manager, Market Research Analyst, and Digital Marketing.

The course of PGDM in Marketing Management can be undertaken at several colleges and institutes across India. If you are looking for taking up a premium course in post graduate diploma in marketing in Delhi NCR region, you can safely opt for the most highly rated PGDM Marketing programme at Asia-Pacific Institute of Management.

PGDM in Marketing Management

PGDM Marketing at AIM

At Asia-Pacific Institute of Management (AIM), PGDM Marketing is a two-year full-time marketing programme which is duly approved by AICTE (Ministry of HRD, Govt. of India).

The marketing management programme designed by Asia-Pacific Institute of Management (AIM) incorporates the timeless lessons of marketing as well as the current practices adopted by some of world's most reputed organisations.

In addition to learning about the marketing challenges and principles, students also learn about Business Communication, Managerial Communication, Decision Science, Management Accounting, and Financial Management.

Business Communication

Managerial Communication

Decision Science

Management Accounting

Financial Management

Marketing Management

Salient Features

• One of the major highlights of the PGDM in marketing management programme at AIM is that the institute focuses on training students to be target oriented, work under pressure and to possess high influencing and negotiation skills.
• In order to meet the ever growing corporate demands, new electives like Digital Marketing, Event & Media Management and Strategies for Emerging Markets and others have been introduced in the institute’s curriculum that gives it an edge over all available courses of PGDM marketing in Delhi.
• Moreover, at AIM, workshops have been introduced to provide its students hands-on training on the latest digital media techniques.

Job Opportunities

Marketing proffers an extensive range of career opportunities for people with general marketing qualifications or specialist skills in areas such as research or communications. Professionals from this field are generally employed either in the marketing departments of companies, or in marketing agencies and consultancy firms. While several of the job titles cover tactical roles, senior professionals can also go on to occupy strategic roles in companies that recognize the value of marketing.
Some of the Marketing job titles that could be yours include Marketing Manager, Communications Manager, Public Relations Specialist, Brand Manager, Product Marketing Manager, Market Research Analyst, Digital Marketing Specialist, and Content Marketing Specialist.
It is no surprise then that students of PGDM in marketing at AIM have been placed in well-known brands and fast-growing start-ups like Amul, Parle Agro, ITC, ICICI Bank, L’Oreal, Cavin Kare, Coffee Day Beverages, etc with highly rewarding careers.

Program Structure

The Post Graduate Diploma in Marketing Management (PGDM Marketing) programme at Asia-Pacific Institute of Management, New Delhi is spread over a period of two years and is divided into six terms.

PGDM Marketing First Year:

In the first year of their post graduation programme in marketing management at AIM, New Delhi, students get an overall understanding of how businesses are run and management. They study Marketing, as well as Business Communication, Organizational Behaviour, Statistics, Economics and Financial Accounting. They are also taught the basics of information technology and a foreign language.

Term-1: PGDM Marketing PGDM MKT Sub Code Credit
1 Business Communication BC 1
2 Organizational Behaviour OB 1
3 Business Statistics BS 1
4 Marketing Management-I MM-I 1
5 Financial Accounting for Managers FAM 1
6 Managerial Economics ME 1
7 IT for Managers ITM 1
8 Foreign Language 1 FL NC

Term 2: PGDM Marketing PGDM MKT Sub Code Credit
1 Decision Science for Managers DS 1
2 Managerial Communication MC 1
3 Organizational Design and Development ODD 1
4 Marketing Management-II MM-II 1
5 Management Accounting MA 1
6 Financial Management–I FM-1 1
7 Management Information System MIS 1
8 Macro Economics MAE 1
9 Foreign Language-2 FL-2 NC

Term 3: PGDM Marketing PGDM MKT Sub Code Credit
1 Operations Management OM 1
2 Global Business Environment GBE 1
3 Human Resource Management HRM 1
4 Research Methodology RM 1
5 Financial Management-II FM-II 1
6 Financial Services FS 1
7 Consumer Behaviour CB 1
8 E-Business EB 1

PGDM Marketing - Summer Internship Programme (SIP)

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.

PGDM Marketing - Summer internship Programme (SIP)

PGDM Marketing - Second Year Courses:

The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.

There are seven compulsory courses in each term. The student selects a total of ten elective courses, six from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.

Term 4: PGDM Marketing PGDM MKT Sub Code Credit
1 Legal Aspects of Business LAB 1
2 Personal Growth Lab PGL 1
3 Strategic Management SM 1
4 Sales & Distribution Management SDM 1
7 ELECTIVE-2A Minor 1

Term-5 PGDM Marketing PGDM GEN Sub Code Credit
1 Innovation and Entrepreneurship INE 1
2 Business Ethics and Corporate Governance BECG 1
3 Digital Marketing DM 1
6 ELECTIVE-1C Economics MKT Major 1
7 ELECTIVE-2A Minor 1

Term 6: PGDM Marketing PGDM MKT Sub Code Credit
2 ELECTIVE-2A Minor 1
3 ELECTIVE-1B Minor 1


TThe second year students undertake a six-month long research project, concurrently with terms V and VI. This is a crucial phase in their programme, as it involves an integration of their theoretical knowledge with the practical world of business. Collection of data through primary research and/or secondary research is an integral component of this project. The students proceed as follows:

• Selection of project by student in his/her area of specialization.
• Submission of Synopsis as a project proposal to the assigned Faculty Guide.
• Approval of Synopsis by Faculty Guide.
• Execution of the project under close supervision of Faculty Guide, with periodic progress reviews and evaluation.
• Submission of detailed Project Report, followed by presentation by the student before a panel consisting of Faculty and external members from industry/ academics.

Marketing Electives:

Electives Term
Product and Brand Management 4
Rural and Bottom of Pyramid (BOP) Marketing 4
Marketing Analytics 4
International Marketing 5
Integrated Marketing Communications 5
Marketing of Services 5
Events & Media Marketing 5
Customer Relationship Management 6
E-tailing and Retailing 6

(Please Note: If you wish to know more about this programme, kindly call up on the Toll Free: 1800 1133 34, +91-11-42094800 or write back to us on our email id In case you are interested to apply online for this programme, kindly click on this link to directly access the application form.)

Asia-Pacific Institute of Management
is a top ranked Business School in India. The
latest Business Today - MDRA survey 2017
ranked the Institute 9th amongst all B schools
in Metro City (Delhi NCR), and 11th amongst
all B schools in North Zone of India.


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