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PGDM - Marketing Management (AICTE Approved)

What is PGDM Marketing?

PGDM Marketing is a marketing management programme with a special focus on the role and importance of marketing in modern businesses. Students learn the inside out of the modern business world, and are groomed to become highly creative and focused marketing professionals.

Why PGDM in Marketing?

Marketing is a broad concept with rich career possibilities. One can avail multiple career opportunities while pursuing a Post Graduate Diploma in Marketing. Some of the career opportunities that open up after the course of PGDM in Marketing can be enumerated as Sales Manager, Brand Manager, Event Manager, Public Relations Manager, Market Research Analyst, and Digital Marketing.

The course of PGDM in Marketing Management can be undertaken at several institutes and institutes across India. If you are looking for taking up a premium course in post graduate diploma in marketing in Delhi NCR region, you can safely opt for the most highly rated PGDM Marketing programme at Asia-Pacific Institute of Management.




PGDM in Marketing at AIM

At Asia-Pacific Institute of Management (AIM), PGDM Marketing is a two-year full-time marketing programme which is duly approved by AICTE (Ministry of Education, Govt. of India).

The marketing management programme designed by Asia-Pacific Institute of Management (AIM) incorporates the timeless lessons of marketing as well as the current practices adopted by some of world's most reputed organisations.

In addition to learning about the marketing challenges and principles, students also learn about Business Communication, Managerial Communication, Decision Science, Management Accounting, and Financial Management.


List of specialisations

 

Business Communication

 

Managerial Communication

 

Decision
Science

 

Management Accounting

 

Financial Management

 

Marketing Management

Job Opportunities in PGDM in Marketing Management

Marketing proffers an extensive range of career opportunities for people with general marketing qualifications or specialist skills in areas such as research or communications. Professionals from this field are generally employed either in the marketing departments of companies, or in marketing agencies and consultancy firms. While several of the job titles cover tactical roles, senior professionals can also go on to occupy strategic roles in companies that recognize the value of marketing.

Some of the Marketing job titles that could be yours include Marketing Manager, Communications Manager, Public Relations Specialist, Brand Manager, Product Marketing Manager, Market Research Analyst, Digital Marketing Specialist, and Content Marketing Specialist.

It is no surprise then that students of PGDM in marketing at AIM have been placed in well-known brands and fast-growing start-ups like Amul, Parle Agro, ITC, ICICI Bank, L’Oreal, Cavin Kare, Coffee Day Beverages, etc with highly rewarding careers.


Salient Features of PGDM in Marketing

One of the major highlights of the PGDM in marketing management programme at AIM is that the institute focuses on training students to be target oriented, work under pressure and to possess high influencing and negotiation skills.

In order to meet the ever growing corporate demands, new electives like Digital Marketing, Event & Media Management and Strategies for Emerging Markets and others have been introduced in the institute’s curriculum that gives it an edge over all available courses of PGDM marketing in Delhi.

Moreover, at AIM, workshops have been introduced to provide its students hands-on training on the latest digital media techniques.


Program Structure of PGDM in Marketing

The Post Graduate Diploma in Marketing Management (PGDM Marketing) programme at Asia-Pacific Institute of Management, New Delhi is spread over a period of two years and is divided into six terms.




PGDM Marketing First Year

In the first year of their post graduation programme in marketing management at AIM, New Delhi, students get an overall understanding of how businesses are run and management. They study Marketing, as well as Business Communication, Organizational Behaviour, Statistics, Economics and Financial Accounting. They are also taught the basics of information technology and a foreign language.


Term-1

PGDM MKT Sub Code Credit
Organizational Behaviour OB 3
Managerial Economics ME 3
Financial Reporting and Analysis FRA 3
Marketing Management-I MM-1 3
Business Statistics  BS 3
Business Communication-I  BC-1 3
Information Technology and Systems ITM 1.5
Design Thinking & Business Innovation DTI 1.5
Basic     MS Excel  MSEL NC
IT Lab   SPSS SPSSL NC
Personal Transformation Lab- I PTL-1 NC
Foreign Language- I  FL-1 NC

Term-2

PGDM MKT Sub Code Credit
Business Communication – II  BC-II 3
Human Resource Management HRM 3
Optimization Models for OTDM  3
Management Decisions    
Marketing Management-II MM-II 3
Macro Economics  MAE 3
Legal Aspects of Business  LAB 3
Corporate Finance  CF 3
Business Analytics  BA NC
Advance IT Lab Advance MS Exce AEL NC
  AdvanceD  SPSS ASPL NC
Personal Transformation Lab- II  PTL-II  NC
Foreign Language- II  FL-II  NC

Term-3

PGDM MKT Sub Code Credit
Global Business Environment  GBE 3
Managerial Accounting MA 3
Research Methodology RM 3
Production and Operations Management  POM 3
Specializations To Select Two subjects: One from each specialization.
Sales and Negotiation Skills  SNS 3
Business Ethics and CSR  BECR 3
Seminars -1  Sem-1 NC
Personal Transformation Lab- III PTL-III NC
Business Simulation &  BSM NC
Management Games    
Experiential ELC-1  NC
Learning/Certificate course    

Summer Internship Programme (SIP) :
6 to 8 weeks

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.
PGDM in Marketing

PGDM Course - Second Year

The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.

There are seven compulsory courses in each term. The student selects a total of ten elective courses, six from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.

Term-4

PGDM MKT Sub Code Credit
Legal Aspects of Business LAB 3
Personal Growth Lab PGL 3
Strategic Management SM 3
Sales & Distribution Management SDM 3
ELECTIVE-1A MKT Major 3
ELECTIVE-1B MKT Major 3
ELECTIVE-2A Minor 3

Term-5

PGDM Gen Sub Code Credit
Innovation and Entrepreneurship INE 3
Business Ethics and Corporate Governance BECG 3
Digital Marketing DM 3
ELECTIVE-1A MKT Major 3
ELECTIVE-1B MKT Major 3
ELECTIVE-1C Economics MKT Major 3
ELECTIVE-2A Minor 3

Term-6

PGDM MKT Sub Code Credit
ELECTIVE-1A MKT Major 3
ELECTIVE-2A Minor 3
ELECTIVE-1B Minor 3

Dissertation

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.

  • Selection of project by student in his/her area of specialization.
  • Submission of Synopsis as a project proposal to the assigned Faculty Guide.
  • Approval of Synopsis by Faculty Guide.
  • Execution of the project under close supervision of Faculty Guide, with periodic progress reviews and evaluation.
  • Submission of detailed Project Report, followed by presentation by the student before a panel consisting of Faculty and external members from industry/ academics.

Pedagogy for the Value added Courses

Personal Transformation Lab

Asia-Pacific Institute of Management strongly believes in the holistic development of a student. We not only make students an efficient professional but also let them understand the importance of self-development. In this accord we offer Personality Transformation Labs to our students. This Lab will basically help students in grooming their personality and preparing them for corporate interface. 
Objectives:
  • Develop an insight into self through introspection and reflection & self-analysis.
  • Developing feedback sensitivity.
  • Identifying personality characteristics and their impact on one’s behavior, relationships and working.
  • Charting a roadmap for self-development.
  • Understanding and building competencies for positive transformation.
Delivery:
  • 10 hours in each term - Term I, Term II and Term III making it a 30 hours full credit course.

Entrepreneurial Lecture Series

The Entrepreneurial Lecture Series is an opportunity for students to understand the journey of an entrepreneur. This is one of the first kind of activities that will be introduced in India by AIM.
Objectives:
  • To sensitize students toward entrepreneurial ventures driven by alumni and young entrepreneurs.
  • To connect with startups for live projects if any.
Delivery:
  • It is a non-credit sensitization course. Five lectures in each term - Term III, Term IV, Term V.

Experiential Lecture Certificate Courses

Apart from giving theoretical knowledge APIM also emphasizes in experiential learning. Experiential learning is the process of learning through experience. Apart from the Elective Courses offered in different specializations each student has to study 4 Experiential Learning Certificate Courses. One Experiential Learning Course needs to be studied in each term, starting from Term II.
Objectives:
  • To give additional contemporary experiential knowledge to the students.
Delivery:
  • Each student is required to complete minimum four certificate courses.
  • Students are required to complete one course in each term from tern II to term V.
  • These courses will be opted by the students from the list of certificate courses provided by Institute.
Resource Person:
  • Certified Trainers from Industry.

List of Experiential Learning Certificate Courses

  • Advanced Excel
  • Tally
  • E-commerce
  • Retail Banking and Financial Inclusion
  • Social Media Management Data Analytics
  • Artificial Intelligence (AI)
  • Entrepreneurship
  • FinTech and New Age Technologies
  • Orientation program on R programming
  • Introduction to Big Data & Hadoop
  • HR Analytics
  • Marketing Analytics
  • Insolvency and Bankruptcy IPR Management
  • Six Sigma
  • Export-Import Documentation
  • Database Management
 
 

Marketing Electives:

Electives Term
Product and Brand Management 4
Rural and Bottom of Pyramid (BOP) Marketing 4
Marketing Analytics 4
International Marketing 5
Integrated Marketing Communications 5
Marketing of Services 5
Events & Media Marketing 5
Customer Relationship Management 6
E-tailing and Retailing 6
Electives Term
Product and Brand Management 4
Rural and Bottom of Pyramid (BOP) Marketing 4
Marketing Analytics 4
International Marketing 5
Integrated Marketing Communications 5
Marketing of Services 5
Events & Media Marketing 5
Customer Relationship Management 6
E-tailing and Retailing 6

Please Note:

If you wish to know more about this programme, kindly call up on the Toll Free-1800113334 , Landline 011-42094800 or write back to us on our email id admissions@asiapacific.edu In case you are interested to apply online for this programme, kindly click on this link to directly access the application form.

At AIM, PGDM Marketing is a two-year full-time marketing program that is duly approved by AICTE. This program is designed by AIM and incorporates the timeless lessons of marketing as well as current practices adopted by some of the world’s reputed organizations. For more information about the course and the institute, browse through our website. AIM is the institute that focuses on training students to be target-oriented, work under pressure and possesses high influencing and negotiating skills.
The duration of this course at AIM is of 2 years and is divided into six terms.
PGDM in marketing from AIM provides an extensive range of career opportunities in the marketing departments of companies or in marketing agencies and consultancy firms. While several of the job titles cover tactical roles, senior professionals can also go on to occupy strategic roles in companies that recognize the value of marketing.
AIM’s PGDM in Marketing Management comprises of 3 terms and a summer internship program of 6-8 weeks. This is useful in gaining hands-on experience of the corporate world.
The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second-year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice. For more details, browse through our PGDM Marketing page.

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