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Due to COVID 19 spread we are conducting Online Personal Interview Rounds to shortlist candidates for PGDM 2020 Batch, To apply click here.

PGDM in Marketing Management AICTE Approved

What is PGDM Marketing?

PGDM Marketing is a marketing management programme with a special focus on the role and importance of marketing in modern businesses. Students learn the inside out of the modern business world, and are groomed to become highly creative and focused marketing professionals.

Why PGDM in Marketing?

Marketing is a broad concept with rich career possibilities. One can avail multiple career opportunities while pursuing a Post Graduate Diploma in Marketing. Some of the career opportunities that open up after the course of PGDM in Marketing can be enumerated as Sales Manager, Brand Manager, Event Manager, Public Relations Manager, Market Research Analyst, and Digital Marketing.

The course of PGDM in Marketing Management can be undertaken at several colleges and institutes across India. If you are looking for taking up a premium course in post graduate diploma in marketing in Delhi NCR region, you can safely opt for the most highly rated PGDM Marketing programme at Asia-Pacific Institute of Management.

PGDM Marketing at AIM

At Asia-Pacific Institute of Management (AIM), PGDM Marketing is a two-year full-time marketing programme which is duly approved by AICTE (Ministry of HRD, Govt. of India).

The marketing management programme designed by Asia-Pacific Institute of Management (AIM) incorporates the timeless lessons of marketing as well as the current practices adopted by some of world's most reputed organisations.

In addition to learning about the marketing challenges and principles, students also learn about Business Communication, Managerial Communication, Decision Science, Management Accounting, and Financial Management.

Term-1

PGDM MKT Sub Code Credit
Business Communication BC 3
Organizational Behaviour OB 3
Business Statistics BS 3
Marketing Management-I MM-1 3
Financial Accounting for Managers FAM 3
Managerial Economics ME 3
IT for Managers ITM 3
Foreign Language FL NC

Term-2

PGDM MKT Sub Code Credit
Decision Science for Managers DS 3
Managerial Communication MC 3
Organizational Design and Development ODD 3
Marketing Management-II MM-II 3
Management Accounting MA 3
Financial Management–I FM-1 3
Management Information System MIS 3
Macro Economics MAE 3
Foreign Language-2 FL-2 NC

Term-3

PGDM MKT Sub Code Credit
Operations Management OM 3
Global Business Environment GBE 3
Human Resource Management HRM 3
Research Methodology RM 3
Financial Management-II FM-II 3
Financial Services FS 3
Consumer Behaviour CB 3
E-Business EB 3

Summer Internship Programme (SIP)

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.

PGDM Second Year

The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.

There are seven compulsory courses in each term. The student selects a total of ten elective courses, six from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.

Term-4

PGDM MKT Sub Code Credit
Legal Aspects of Business LAB 3
Personal Growth Lab PGL 3
Strategic Management SM 3
Sales & Distribution Management SDM 3
ELECTIVE-1A MKT Major 3
ELECTIVE-1B MKT Major 3
ELECTIVE-2A Minor 3

Term-5

PGDM Gen Sub Code Credit
Innovation and Entrepreneurship INE 3
Business Ethics and Corporate Governance BECG 3
Digital Marketing DM 3
ELECTIVE-1A MKT Major 3
ELECTIVE-1B MKT Major 3
ELECTIVE-1C Economics MKT Major 3
ELECTIVE-2A Minor 3

Term-6

PGDM MKT Sub Code Credit
ELECTIVE-1A MKT Major 3
ELECTIVE-2A Minor 3
ELECTIVE-1B Minor 3

Dissertation

Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.

Selection of project by student in his/her area of specialization.

Submission of Synopsis as a project proposal to the assigned Faculty Guide.

Approval of Synopsis by Faculty Guide.

Execution of the project under close supervision of Faculty Guide, with periodic progress reviews and evaluation.

Submission of detailed Project Report, followed by presentation by the student before a panel consisting of Faculty and external members from industry/ academics.

Pedagogy for the Value added Courses

Personal Transformation Lab

Asia-Pacific Institute of Management strongly believes in the holistic development of a student. We not only make students an efficient professional but also let them understand the importance of self-development. In this accord we offer Personality Transformation Labs to our students. This Lab will basically help students in grooming their personality and preparing them for corporate interface. 

Objectives:
  • Develop an insight into self through introspection and reflection & self-analysis.
  • Developing feedback sensitivity.
  • Identifying personality characteristics and their impact on one’s behavior, relationships and working.
  • Charting a roadmap for self-development.
  • Understanding and building competencies for positive transformation
Delivery:
  • 10 hours in each term - Term I, Term II and Term III making it a 30 hours full credit course.

Entrepreneurial Lecture Series

The Entrepreneurial Lecture Series is an opportunity for students to understand the journey of an entrepreneur. This is one of the first kind of activities that will be introduced in India by AIM.

Objectives:
  • To sensitize students toward entrepreneurial ventures driven by alumni and young entrepreneurs
  • To connect with startups for live projects if any
Delivery:
  • It is a non-credit sensitization course. Five lectures in each term - Term III, Term IV, Term V
 
 
 
 

Experiential Lecture Certificate Courses

Apart from giving theoretical knowledge APIM also emphasize in experiential learning.  Experiential learning is the process of learning through experience, and is more specifically defined as "learning through reflection on doing.  Apart from the Elective Courses offered in different specializations each student has to study 4 Experiential Learning Certificate Courses each in one term from term II onwards. 

Objectives:
  • To give additional contemporary experiential knowledge to the students
Delivery:
  • Each student is required to complete minimum four certificate courses.
  • Students are required to complete one course in each term from tern II to term V.
  • These courses will be opted by the students from the list of certificate courses provided by Institute
Resource Person:
  • Certified Trainers from Industry

List of Experiential Learning Certificate Courses

  • Advanced Excel
  • Tally
  • E-commerce
  • Retail Banking and Financial Inclusion
  • Social Media Management Data Analytics
  • Artificial Intelligence (AI)
  • Entrepreneurship
  • FinTech and New Age Technologies
  • Orientation program on R programming
  • Introduction to Big Data & Hadoop
  • HR Analytics
  • Marketing Analytics
  • Insolvency and Bankruptcy IPR Management
  • Six Sigma
  • Export-Import Documentation
  • Database Management
 
 

Marketing Electives:

Please Note:

If you wish to know more about this programme, kindly call up on the Toll Free: 1800 1133 34, +91-11-42094800 or write back to us on our email id admissions@asiapacific.edu In case you are interested to apply online for this programme, kindly click on this link to directly access the application form.

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