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PGDM Course Structure (Page 2 of 2)

** Winter Research Project

The second year students undertake a six-month long research project, concurrently with terms V and VI. This is a crucial phase in their programme, as it involves an integration of their theoretical knowledge with the practical world of business. Collection of data through primary research and/or secondary research is an integral component of this project. The students proceed as follows:
Selection of project by student in his/her area of specialization

  • Submission of Synopsis as a project proposal to the assigned Faculty Guide

  • Approval of Synopsis by Faculty Guide

  • Execution of the project under close supervision of Faculty Guide, with periodic progress reviews and evaluation

  • Submission of detailed Project Report, followed by presentation by the student before a panel consisting of Faculty and external members from industry/ academics.
Elective Courses
Areas Term IV Term  V Term  VI
Marketing Advanced Marketing Research B2B Marketing   Online Marketing  
  Sales Distribution Management Brand Management     Customer Relationship Management  
  Retail Management Integrated Marketing Communication    Rural Marketing   
  Product Management Service Marketing   
  International Marketing    
International Business & Strategy International Economics International Business Operation Managing Multinational Corporations
  Indian Economy and Trade Policy International Business Law   Business Environment
  Global Sourcing & Business Development   International Finance  
  WTO and International Policy International HRM  
    International Business Law  
    International Brand Management  
Finance Risk Management in Banks Econometrics for Manager Mergers & Acquisitims
  Finance Using Excel Corporate Taxation Marketing of Financial Services

Security Analysis & Portfolio Management

Financial planning

Treasury Management

  Investment Banking & Financial Services Financial Risk Management  Rural Banking and Micro Finance
  Advance Financial Management  Project Appraisal & Finance  Retail Banking
Human Resources Performance Management Compensation Management Competency Mapping
  Employee and Industrial Relations   Organizational Transformation & Change
  Talent  Acquisition Recruitment & Selection Startegic HRM
    Talent Management International HRM
    Industrial Psychology Intellectual Property Rights

Operations Management & Decision Sciences  and Information Technology  

Technology Management Project Management Total Quality Management
  Logistics & Supply Chain Management Operation Strategy  
  Service Operations Management        



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