J.N.Jain, P.P.Singh ( 2007) : Modern Business Communication – Principles and Techniques. Regal Publications, New Delhi. Pages: 497, Price: Rs.1550

Communication is an emerging area to which manifold aspects have been added over the years. It is multidimensional in nature and it is being realized that each and every part of this field requires careful perusal. While analyzing the varied aspects of this vastly engrossing field, we have to still focus on the basic issue of strengthening the linguistic ability of the learners. All studies on communication while focusing on the different skills needed to communicate like reading, writing, speaking, and listening; still put great emphasis on adding value to the learner’s speaking ability. This book is a somewhat ambitious and comprehensive study covering all the major aspects of communication. The first few chapters are devoted to introducing, defining communication and tracing its scope. The different models of communication are given and its significance as well as limitation is assessed. Some useful examples are given to illustrate the importance of being concise and brief. In this section methods to remove barriers to communication are also dealt with. Thereafter the writers move on to explore the area of non verbal communication. In this part, in addition to examining kinesics, proxemics etc. a reference is also made to “time language” and “colour language”. The chapter on listening skills covers the process, purpose of listening and the qualities of a good listener. In the next chapter which deals with speaking skills some good tips are given on making an impromptu speech. As the writers move on to cover the different types of interview, they do refer to “stress interview” and “appraisal interview”. In this portion, some tips given on table manners at meetings are quite useful for a new learner and though they cover basic issues yet can be very handy in practical sessions. Thereafter we come across several chapters dealing with business letter writing and this particular part of the book is very extensive in its reach and explains and touches upon each and every aspect of letter writing. This is done with the help of several examples. In addition to covering the features, objectives, types, functions, importance of business letters, it deals separately with persuasive letters, recruitment correspondence and bank, insurance and import – export correspondence. The writers then deal with telecommunication, which includes telephonic conversation, videoconferencing and netiquette. An effort has here been made to cover and analyze all new concepts that have been added to this field. Towards the end, the writers take up the task of refurbishing the linguistic ability of the learners. Some common errors in forming sentences are discussed. A few passages are given to practice précis writing. Overall, the book has made a sound attempt to address the needs of young learners in the area of communication. It makes a good attempt to maintain a fine balance between theoretical analysis and explaining by giving examples. Examples of letters are given aplenty and prove to be of immense help in grasping minute details of the art of business letter writing .The book attempts an all encompassing study of communication and achieves this objective in a satisfactory way. It has immense use for students and academicians.