21 Digital Marketing Trends in 2021
It is said in Today walks tomorrow; these innovative digital marketing trends are among the top priorities for most business owners in 2021. Twenty one digital marketing trends in 2021 will help your business not just survive, but thrive in this age of innovation. Let’s discuss the following Digital Marketing trends- 1) Artificial Intelligence AI In…
5G Mindset in 5G Era
21st century most talked about advanced technology facilitator 5G & Currently we in the 4G era are on threshold and waiting for the 5G ecosystem to take off in a couple of years. Blazing fast wireless 5G networks are already beginning to pop up in a few major metropolitan areas in the U.S. and across…
The MRTP Act to the Competition Act – M&A Strategies of Indian Business Groups Continues
The Monopolies and Restrictive Trade Practices (MRTP) Act was passed in 1969. While this Act was being introduced, it’s one of the objective was to restrict the concentration of economic power in the hands of a few business groups/ houses. This Act was effective till the year 2002 when the Competition Act was passed. The…
Healthcare Expenditure and Economic Growth: How Important is the Partnership?
By: Dr Salim Bagadeem, Dean, Faculty of Business Studies, Saudi Arabia Dr. Moid U Ahmad, Faculty, Asia Pacific Institute of Management,India ABSTRACT: An understanding of the relationship between economic variables and healthcare variables enables a better policy framework for a country. This study focuses on Gross Domestic Product (GDP), healthcare expenditures (HCE) and Out of…
Consumerism Is The Shame On Marketing
Consumers of the 21st century have become more critical of the policies and practices of corporate houses in recent years than ever before. All overworld, the consumers are organizing themselves for the protection of their interests. Such a move to better the protection offered to consumers is called ‘Consumerism’. It is now viewed as a…
It is not the ‘Share of wallet’ anymore rather the ‘Share of heart’ that is going to matter. Thoughts on Cause marketing -the future of marketing
In the age of growing completion, increasing customer knowledge, technological disruption and information overload, it is becoming increasingly difficult for companies to differentiate solely on the basis of traditional marketing tools such as price etc. Also, in the wake of growing scepticism towards the multinationals and the rise of scams be it Satyam, Enron, WorldCom…
Self-Development – Whose Responsibility is it?
Should change and development go hand-in-hand? While change is dynamic and not in our control, development is. Here, it refers to self-development. Sitting down and brooding over the change, will not be of any help to an MBA student. Rather, it is important to take charge of one’s self-development, sooner the better. In this world…
The world is Changing for Better with Big Data
There are different perspectives and ways in which we define or understand ‘Big data’. Here are two of my favourite explanations apart from the standard “5Vs”. When the legacy tools are not able to manage and process data, it is Big Data. And on a lighter note, when data itself becomes part of the problem,…
PGDM or MBA: which one should you go after to enroll
Every year, millions of students graduate from various colleges in India. As per the latest stats after graduation, more than 50% of degree holders aspire to make their careers either in the corporate sector or as a successful entrepreneur. The way to accomplish their goal is by pursuing the best postgraduate management course. The students…
How to ensure your selection in top B-Schools?
Opting to study management in a top B-school is the result of a deliberate and long term career planning. The decision to apply for PGDM or MBA courses requires extensive research about the top B-schools that produce strong industry leaders and managers. Firstly, the aspirants need to be sure about the field they want…