Professor (Dr) Gaurav Sood is Amazon Best Seller Author of "Troll Proof Branding in the Age of Doppelgänger”, "Innovator in Education Awardee 2023", a Brand Evangelist, Researcher, Educator, Author, Speaker and Columnist.
He has seen the evolving face of global media and advertising and contributed immensely
towards rejuvenating and lending a fresh perspective towards brand communication to
major corporate players in the realms of engineering, IT, telecommunications, FMCG,
services, consumer durables and media marketing in both in India and the United States.
He is Professor of Marketing and his research work has focused on the nouveau field of
'doppelganger brand imagery', and his research papers and articles have been published in
leading academic journals and business and marketing magazines. His work has also
achieved remarkable acceptance by academicians and practitioners across multiple fields.
Author
- FAKE NEWS – Spot it. Stop it. (Penguin Random House) - 2023
- Troll Proof Branding in the Age of Doppelgangers (Sage Publications) - 2022
- Global Business Strategies for Sustainability - 2021, co-edited by Gaurav Sood and J. K. Sharma
- Global Business Strategies for Sustainability - 2019, co-edited by Gaurav Sood and J. K. Sharma
- Impact of Doppelganger Brand Image on Indian Premiere League (IPL) - 2018
Achievements
He is an alumnus of Amity University (PhD); Emerson College, Boston; Institute of
Management Technology, Ghaziabad; and Panjab University, Chandigarh. He keeps his own
website www.gauravsood.in . He is a notable guest blogger at BW Businessworld.
Dr Sood is also on the editorial board of reputed international journals such as International
Journal on Document Analysis and Recognition (IJDAR) and International Journal of Public
Sector Performance Management.
To get up to date with articles visit: Business World And Marketing World
