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Area : Marketing Management
Experience: 20 years
MBA in Marketing (Gold Medalist)
. In The Pioneer dated May 23, 2000, titled 'Walking Billboards'.
. In Human Capital, dated June 2001, titled 'All abuzz with net lingo'
. Two book reviews published in journal 'Management and Change', in the winter issue, 2002.
. Article 'Direct Attack: India under Perspective' in SCMS Journal of Indian Management.
. Case Study 'Distemper Dilemma' accepted at the 4th Hawaii International Business Conference.
. Paper titled 'Consumer attitude and the business of beauty in India' in the conference proceedings of the AIB conference in February 2006
Marketing Management, Marketing Research, Customer Relationship Management
Ms. Ritu has over 20 years of work experience in Academics and Corporate sector. Her past organizanizations include IILM - Delhi as a faculty, FIITJEE as General Manager Academic Operations, University of Leeds UK as South Asia Head, Hughes Communications India Ltd. as Head of Academics and Product amongst others.
Asia-Pacific Institute of Management
is a top ranked Business School in India. The
latest Business Today - MDRA survey 2017
ranked the Institute 9th amongst all B schools
in Metro City (Delhi NCR), and 11th amongst
all B schools in North Zone of India.
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