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Asia-Pacific Institute of Management



Ritu Gupta Dutta

Associate Professor

Area : Marketing Management

Experience: 20 years

MBA in Marketing (Gold Medalist)

Contact Details

ritu.gupta@asiapacific.edu
011-42094871


Ritu Gupta Dutta is Associate Professor in the area of Marketing. A Physics graduate from Delhi University and MBA in Marketing (Gold Medalist) from MDU Rohtak, she has qualified UGC Net and is a recipient of the prestigious Junior Research Fellowship (JRF). Ms. Ritu has over 20 years of work experience in Academics and Corporate sector. Her past organizanizations include IILM - Delhi as a faculty, FIITJEE as General Manager Academic Operations, University of Leeds UK as South Asia Head, Hughes Communications India Ltd. as Head of Academics and Product amongst others. She teaches various subjects in marketing like Marketing Management, Marketing Research, Customer Relationship Management etc. At Asia-Pacific Institute of Management, she is an active member of the Centre for Corporate Relations and guides Placement, internships and the institute's Corporate connect.

. In The Pioneer dated May 23, 2000, titled 'Walking Billboards'.
. In Human Capital, dated June 2001, titled 'All abuzz with net lingo'
. Two book reviews published in journal 'Management and Change', in the winter issue, 2002.
. Article 'Direct Attack: India under Perspective' in SCMS Journal of Indian Management.
. Case Study 'Distemper Dilemma' accepted at the 4th Hawaii International Business Conference.
. Paper titled 'Consumer attitude and the business of beauty in India' in the conference proceedings of the AIB conference in February 2006

Marketing Management, Marketing Research, Customer Relationship Management

Ms. Ritu has over 20 years of work experience in Academics and Corporate sector. Her past organizanizations include IILM - Delhi as a faculty, FIITJEE as General Manager Academic Operations, University of Leeds UK as South Asia Head, Hughes Communications India Ltd. as Head of Academics and Product amongst others.




Asia-Pacific Institute of Management
is a top ranked Business School in India. The
latest Business Today - MDRA survey 2017
ranked the Institute 9th amongst all B schools
in Metro City (Delhi NCR), and 11th amongst
all B schools in North Zone of India.



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