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Asia-Pacific Institute of Management

Surabhi Goyal


Area : Marketing

Experience: 15 Years


Contact Details

She has 15 years of experience in academia and has been teaching Marketing courses at both Post graduate & Undergraduate levels . She has authored case studies and articles in the area of Consumer Psychology, Service Marketing and Market Strategy services and have extensively used them in classroom teaching. She holds a concurrent experience of 10 years in steering new initiatives and heading academic programmes in the serving institutes.

Case Studies - 

-Case study on A marriage of Inconvenience - Kingfisher Red, published in Indian journal of Management & research 

-Case study on Nano-the Smart Car of India published in Management & Change, a refreed journal of IILM 

-Chapter Contribution in Case study book written by Prof B. Bhattacharyya , Former Dean IIFT titled, Case study on Low cost Airlines - The Air Deccan. 

-Case Study based on focus group discussion. The Male Skin Care of India integrated into class room teaching . 



1. Paper titled Broadband: The Changing face of India, published in journal of Indian Institute for Public Administration. 

2. Presented a paper titled Emergence and Sustenance of shopping malls at an International Conference on Services management organized by IIMT, New Delhi. 

3. An article titled Generating and Managing Creativity in Management published in the journal of IILM, Edge 

4. An article titled Women Reservation Bill, a game changer published in the political and Business daily 


Consultancy & MDPs




Conducted MDPs for the senior managers from service sector at PHD chamber of Commerce on various marketing concerns of an industry

Academic area of interest is primely writing case studies in the Cconsumer psychology, Services marketing, Social marketing . Planning and executing new initiatives at place of work


Has an experience of 15 years and continues to hold passion for teaching all levels


Asia-Pacific Institute of Management
is a top ranked Business School in India. The
latest Business Today - MDRA survey 2017
ranked the Institute 9th amongst all B schools
in Metro City (Delhi NCR), and 11th amongst
all B schools in North Zone of India.


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best PGDM colleges in delhi India

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